One of the most unique talents out of the UK, the beautiful singer/songwriter Etta Bond is one of the pioneers, a prominent talent who stood out early with her unconventional style. Similar to soulful acts like Cleo Sol and Bluey Robinson, the artistry found itself falling behind in what was a transitional period for the music industry, none the less her distinct tone and authenticity cut through and fast forward, as the natural talents rightfully progress, with the likes of Cleo, Jorja Smith and newcomer Kwn, Etta Bond is definitely one deserving to shine. Having teased fans with 2023’s A1, Lie To Me and the introspective (and a personal favourite) Zone, she returns with another two quality tracks, Let Me See Your Phone and the latest release, Make Me Cry
Let Me See Your Phone, is classic Etta, sultry, enchanting and captivating, with longtime producer Raf Riley, it’s a slow and soulful number, her vocals like an additional instrument, taking centre stage as she croons with a perfect balance of confidence and vulnerability. As great as her voice is, her lyricism is heavily underrated and this track emphasises that songwriting ability. Which brings us to the more uptempo offering, Make Me Cry
This is exactly why fans have been craving for an album from her, these contrasting sounds like ranges of feelings are what make artists special and she does this effortlessly. With it’s catchy drums, she’s able to match it’s infectiousness and deliver an emotionally strong and sexy effort. It definitely reminds me of a particular song from the past and though it must be from a while back as I can’t seem to remember, I’m thinking Justin Timberlake or Beyonce maybe, but that merely highlights the level of quality of this song. Credit to Raf Riley, once again creating a perfect canvas for Etta to vocally paint across and being able to delve into these real subjects so organically further champion why she’s so underrated to me.
Like Let Me See Your Phone, Make Me Cry is another step in the right direction for the songstress and hopefully will be part of a full length project in the near future, giving us a greater sample of her artistry, with her blend of innovative, relatable and honest music.
ONE Fáris 