As 2018 comes to a close, there’s talks of ‘Album of the Year’ as we look back at the best projects, and while the likes of Nipsey Hussle, Pusha T and (most recently) Meek are contenders, one project that I believe is in the Top Ten, or the conversation at least, is M Huncho’s 48 Hours EP. If we were to separate albums and EPs, then it’s Top 3 for sure.
I came across him late, when his name was originally circulating, I didn’t jump at it, but maybe because it was just the perception (I’m not on the obvious platforms like that), and even the ballie, you had an idea of what to expect, but I had yet to hear any of the music, and I so wasn’t expecting this. If I had known it was basically trap-centric R&B, I might have been more inclined, and it wasn’t until I had heard a couple tracks in the right place at the right time, that I visited the EP, and came across one of the most exciting artists to emerge from the country of recent.
I hope to interview the talent at some point, because I really just want to know who he listened to growing up, what artists inspire him and so forth, because as much as he is a rapper, there are a lot of artistic nuances, from the production used to the execution of certain melodies. With it’s street-heavy content, his delivery provides a polish of sorts.
The 8 track EP (which was created within a 48 hour studio session) is an array of moods, and from the Intro, he surfs over the soulful production, with a combination of wordplay and flow that becomes his niche. It sets up for Elevation, “rolling with my J, no Hus”, is a great example of the simplicity with which he can craft catchy quotables. With this track, I found myself listening to it when I was down, in need of motivation, or just lighting one under the sun. No doubt one of my go to tracks as I planned my moves for the year. Obviously if you’re accustomed to the content, then you’re definitely going to gravitate towards, but even if it’s alien to you, it’s that previously mentioned delivery, which will captivate the listener just as much.
Bringing us to Come Up, the third track on the tape, and it’s Huncho raising the level, as he compliments the production with an infectious flow, a track that is equally playable in the club as it is in your gym playlist.
Council Flat is confirmation that M Huncho is actually an artist, and justifies the buzz surrounding him. I say this because he shows consistency with his ability. It’s another flow, just as catchy, with more simple yet effective bars, and whilst I don’t know him personally, it’s a case of real recognise real, and further adds to the all-important authenticity.
“I don’t want no fake youts, I’d rather do up lonely”
And just like that, I Ain’t Fussed kicks in, I remember first listening to it and thinking back to my uni years, and then I hear, “Lost out on a nine, I’m raving in freshers…I lost all my uni fees”, and that was me sold I guess, because I got it. He’s able to weave raw subjects and wit within his lyrics, and it’s that variation that allows him to appeal beyond the expected audience. Track 6, ‘Mood’, might not be as good as the others, but you’ll still find yourself singing along, and it’s important for the EP overall, especially it’s positioning, with the levels raised again with Calm Days.
“They askin’ ’bout the masked face, I don’t like all the attention…I need calm days”
M Huncho had my vote for the Rated Awards Breakthrough artist of the year, and it does appear that he isn’t championed as much as he should be, but that could be a host of reasons, either way, it doesn’t take away from him or his craft in the slightest.
“labels moving naughty, tryin’ to offer forty, I’m sittin in a benzo..I don’t need that forty”
I love that the EP has a quality intro and outro, different styles but both as impactful and effective, further proving my point about his style, presence and talent. The outro, Sport.
“I see these goalies tryna play striker, brudda just stick to your own role..”
Overall, it’s a more creative take on the subject, something that the UK has struggled to do as effortlessly, or to this extent. 48 Hours is a great follow up and introduction for many to M Huncho, an improvement from his previous effort, whilst leaving room for more. A great offering, considering it was done within a 2 day session. I often listen to it and look to plan an event featuring him, just to hear those sounds and see that impact in a live setting. Much like the mask, he gives you enough to garner your interest, but also maintains the mystery. It’s my top 3 most listened to project this year alongside Nipsey’s Victory Lap album and Phaze What – I Ain’t Finished With You EP, and although there are others who might have more commercial plays or cosigns, it’s this EP which I hear blasting out of cars across the country, in studios, events and trap houses, with some of the most certi bumping the tape. Regardless of the perception, M Huncho is one of the country’s leading acts on the rise.
Definitely awaiting the new album, and have high hopes, so you can potentially expect him to be in the conversation for Album of the Year (again) next year.