The singer/songwriter has been building up quite the reputation (amongst those in the know) as one of the more underrated talents, with her versatile sound and strong writing abilities. Possessing an abstract yet distinct style, Folly Rae has recently been enjoying a good streak with the success of her previous tracks, U, and i need u here (cortado), both songs though different, have a quality of captivating the listener like a structured chart-hit, whilst being as raw and refreshing as an underground anthem.
It’s made for a great foundation upon which she will continue to elevate, being one of the premier artists on label Portfolio Music, and recently being picked up by the forward-thinking music imprint that is Black Butter records. Much like the current heatwave in England, her talents look set to grace the country and beyond, especially with the potential summer hit, Sniper.
Just like her previous tracks, this has those very qualities, delivered with more definition and further showcasing her subtly impactful vocals. Beyond the catchy nature of the record itself, her voice emphasises the empowerment that this song represents, and she proves her worth as an artist because those soulful essences of hers are what really help execute the track so well. It’s one of those songs that should be heard everywhere (’til you’re almost sick of it), from constant radio play to commercials, with it’s heavy feel-good factor, it most definitely adds to the blue skies and sun’s rays.
The official video follows that mentioned feel-good factor and is able to match the abstract with the western aesthetics, presented in a more comical narrative. First couple watches, personally I’m not too sure if the video does the song justice, but the colour-scheme is appreciated and as you watch more, you get to appreciate Folly further, as she not only looks good but theres glimpses of her personality that come through, especially with the more dominant shots, from the stage performance, her strutting out onto the court (in the air forces), and with the horse. Complete with it’s range of colours and shots, it’s an entertaining backdrop for the song itself, and like the artist, it’s far from regular or what’s expected.
As Sniper continues to grow, it only increases the anticipation for a full-length project from Folly Rae, as she looks to establish herself as one of the more heralded talents to emerge from the country.