For those in the know, I work behind the scenes with a variety of acts, and in my A&R mode, have lined up artists with production, most recently WSTRN’s Louie Rei.
Having linked up with one of the front runners of the legendary Piff Gang, Phaze What, through conversation we discussed the reality of artists on the come up, the smoke and mirrors and false perceptions fed to fans, before playing him some production I felt he would suit. He liked one in particular, and I left him with it, only for basically a day later finding this in my inbox.
He’s always been authentic as a person, and that was portrayed through the music, however, on some what of a hiatus, with a couple gems dropped here and there, the European Champion of the rap game really pulled inspiration out of the realities, for this introspective and motivational cut. Phaze flows cool over the soulful production, courtesy of Nottingham up and comer, Ken Samson. Of late, we rarely get songs from such an angle, “still in the box-room..breaking down zeds, still in the bits, came back..but I left, that ain’t right, life hit me with the right..and the left”, he raps, speaking on the come up and his dip in and out of the game, further explaining, “snakes in the grass so I mind where I step, scarred from seeing my grandma die in her bed..”, I had to reload it, as a fan, this was rare, it’s an evolution for the artist, who does not always open to such an extent, following with, “battling my demons…fighting this stress, I’m a looney (luniz)..and I got 5 on that peng, Spark it! Can’t take me for no target, fuck the constable..and sergeant, see..I was going the hardest, then I disappeared like Wembley market”, it’s these local lines that had Brits hold him to such high regard, with the famous market in Wembley closing, leaving many disappointed, much like his fans as he went off the radar during his peak. As to why? He still confident as ever continues, “Real life got on top, but when it’s back to back, man know who’s top of top, sweet 16 make you stop and drop, I’m just waiting to flex like Big Poppa Pop”. It wouldn’t be Phaze without a wrestling reference, he’s been leading that Rap/Wrestling line with the likes of American counterparts Smoke DZA and Wale.
I was heavily impressed, as are fans (who have his The Sweet Chin Movie still in rotation), with a good response to this insightful and personal offering. Stay locked with the Undertaker of rap, as he looks to drop more dope for your ears.