One of our most underrated soulful voices talents today, JMSN has consistently delivered quality after quality, from It Is and last year’s Whatever Makes U Happy, his abstract take on R&B with country and rock infused really sets him apart amongst his peers (in a lane on his own). So it’s no surprise he kicks the new year off with his new single, So Badly
So Badly, with it’s essences of 70s & 80s R&B, presented with a more relevant aesthetic, is exactly why JMSN is heralded highly by those in the know, from the lyrics themselves, down to his delivery, with the harmonies and perfect changes in tone throughout, it’s amazing how he can continue to not only create to such a high level, but execute also, with his brilliant visuals. A true fan of music, I believe he’s a legacy act, meaning he’s here for the long run, and whilst his fanbase might not be as vast (though he has a great core audience) as the likes of PartyNextDoor or more recently say, Daniel Caeser, I place his artistry and appeal up there with the best of them.
It’s as if with each project, he creates with more freedom, able to express more, not just with his songwriting but sonically and visually, something which has been prominent throughout his career, which although might be stifling in the commercial side, but for the true music (and art) lovers, we wouldn’t want any different. The video compliments the song so well, all it is missing is a Don Cornelius (RIP) intro, from the shimmering gold backdrop, balanced out by his velvet suit and dance moves as silky as his shirt, this is a great start to the year, and though I’m enjoying this, I cannot wait to hear the forthcoming album.
From his album last year, as well as producing and contributing towards the soothing sounds of (another underrated star) Alexa Demie, his work rate matches his ability, and now with So Badly, released through his own White Room Records imprint, the multi-talented JMSN is on course for more success this year.
Click artwork to listen to on Spotify
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