It’s easy to see why so many artists are struggling with their love for the game, as it continues to have their art swept under the tide. Dan is 2 for 2, from his return with Vegan Chat, to this Flowdan featured ode to London.
Relevancy is slowly killing art forms, though Meridian Dan is just as pivotal to the scene today, as he was in it’s last resurgence. In an era where the Independent artist should flourish, it’s become regular to fall short of breaking through the barriers now in place. Unless Giggs is posting it on his IG, or you don’t fork out the funds required to have it placed to optimum levels, it’s very likely that even the best of efforts will become engulfed in the constant avalanche of music rolling each day. This means that realistically, you’re work is not going to be fairly judged and you’re not going to see the return it might well deserve. One or two is a learning curve, but after a while, I can imagine it becoming disheartening, especially if you’ve been in the game for a while, and somewhat of a pioneer at that. A common pattern with artists whom you might consider underrated, are also not in the “mix” of things behind the scenes. If the average person is more inclined to retweet or like your post if you follow them back, you can make some sense of how it must be further up the chain. This might have no relevance to Dan or how he feels, but I just don’t feel the same energy in the roll out (at least). Last video had a premiere party, with a good turn out, it cultivated momentum, something similar would have played it’s part, adding to the consistency of quality. It’s still early as he re-organises and establishes a team and his Always8 imprint, but I think he’s developed as an artist and giving us a mature take on Grime, that should be doing way better. This record and the visuals are proof of that, it’s so different to Vegan Chat yet up there in standard. Produced by SX, it’s a great delivery of expression, with Dan able to really paint a picture (movie even), an honest depiction and appreciated contrast to the typical summer release. Features are always interesting, and nobody can deny what Flowdan does on the riddim, which might not be new to the savvy listener, but it beyond compliments the overall score. Completed by a thermal-theme video, with it’s cold tint, it really amplifies the feel of the song whilst maintaing creativity, something that is often missing from tracks today.
London In The Rain has racked up 30k+ views (YouTube) and 50k+ on Spotify, which (though it might not translate financially) is a great indication to his audience and further potential. Anything is possible, and I know there’s more in the works as he continues to evolve, (as with many artists) I just hope he sees the potential in landing these jabs as much as the haymaker.
“Anything to numb the pain, it’s London in the rain..”