Tag Archives: New

Etta Bond – Make Me Cry

One of the most unique talents out of the UK, the beautiful singer/songwriter Etta Bond is one of the pioneers, a prominent talent who stood out early with her unconventional style. Similar to soulful acts like Cleo Sol and Bluey Robinson, the artistry found itself falling behind in what was a transitional period for the music industry, none the less her distinct tone and authenticity cut through and fast forward, as the natural talents rightfully progress, with the likes of Cleo, Jorja Smith and newcomer Kwn, Etta Bond is definitely one deserving to shine. Having teased fans with 2023’s A1, Lie To Me and the introspective (and a personal favourite) Zone, she returns with another two quality tracks, Let Me See Your Phone and the latest release, Make Me Cry

Let Me See Your Phone, is classic Etta, sultry, enchanting and captivating, with longtime producer Raf Riley, it’s a slow and soulful number, her vocals like an additional instrument, taking centre stage as she croons with a perfect balance of confidence and vulnerability. As great as her voice is, her lyricism is heavily underrated and this track emphasises that songwriting ability. Which brings us to the more uptempo offering, Make Me Cry

This is exactly why fans have been craving for an album from her, these contrasting sounds like ranges of feelings are what make artists special and she does this effortlessly. With it’s catchy drums, she’s able to match it’s infectiousness and deliver an emotionally strong and sexy effort. It definitely reminds me of a particular song from the past and though it must be from a while back as I can’t seem to remember, I’m thinking Justin Timberlake or Beyonce maybe, but that merely highlights the level of quality of this song. Credit to Raf Riley, once again creating a perfect canvas for Etta to vocally paint across and being able to delve into these real subjects so organically further champion why she’s so underrated to me.

Like Let Me See Your Phone, Make Me Cry is another step in the right direction for the songstress and hopefully will be part of a full length project in the near future, giving us a greater sample of her artistry, with her blend of innovative, relatable and honest music.

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Pak-Man – Outside

Having established his hustler’s ambition and stance through the success of his last project Legendary Still, Pak-Man makes some changes and is back outside.

“Real life rodeo, investment portfolio”, Classic ‘Patek’ Pak with his bars mirroring his lifestyle, elevated and staunch, despite being obviously overlooked, there’s few that can really deliver this style so fluent and honestly. It’s braggadocios but with reason, as he continues to independently forge his lane within UK rap and beyond.

Leading to the latest single, Outside.

“South London in my veins”. Resuming from where he left off, it’s more motivational music for the masses as he continues to boss up and raise the quality while he’s at it. Though similar in content, (with production and high level mixes on both courtesy of Cee Figz) Outside is a slightly higher tempo to Changes, and much like Pusha T, the Audemar aficionado is able to create these recurrent vibes so many times and yet they always offer something different. One of the reasons why I was waiting for a full length project before reviewing is because in his mixtapes and albums you get a more diverse platter of his craft, introspective, at times vulnerable and ultimately human, blended with these gritty and glamorous displays, shows more to his penmanship, delivery and overall artistry. He’s one of the few pioneers who has continued to maintain his legacy through music (independently might I remind you), which not only heralds him as an established act but adds value and emphasis to his upward trajectory.

There’s no doubt of more to come from the South London legend, so stay tuned for the follow up single and more so the next full project from the Rolex reverer himself, Big Pakachino.

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Turbo, Gunna – Classy Girl

Gunna is one of the few acts that has been able to deal with adversity, returning with quality music to reach greater heights and while industry and online chatter thought famous relationships would hinder, his longtime collaborator Turbo was really all he needed, further proven as the producer puts his best foot forward with this new track, Classy Girl

I had seen a video online playing this as a new Gunna leak but I didn’t pay it any attention, it wasn’t until the other day, I was in the zone, working on some art when this randomly played and stopped me in my tracks. The infectious beat, with it’s encompassing synths, is heat on it’s own, then add Gunna who matches it’s simplicity with an equally catchy flow (I’ve never found myself singing out, “Rolls Royce Mansory”, yet here we are). There’s such an 80’s vibe to this production with the sequencing and choice of sounds, combined with the subtle strings, maintaining a futuristic feel, that allows Gunna to effortlessly harmonise over. A follow up on Turbo’s 2023 released Bachelor which hadn’t hit like this, so if it this any indication as to the direction in which these two are going with forthcoming projects then I’m definitely looking out for it. Few new releases of late have had any real playback value let alone played on loop, whereas with Classy Girl, like the tag, I can’t help but to “run it back Turbo”.

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Phaze What – Different Shade of Green

The former pizzy capo continues his independent run with a new trilogy, Different Shade of Green

The first instalment is 8 tracks, starting things off with the anthemic 100 Miles and Running, a bass-heavy offering with it’s piercing sample, cutting enough for Phaze to run through, as he whizzes over the beat with emphatic expressions of hunger and determination. Settled in off the intro, Phaze delivers another of his signature abstract raps with Captain, further reinstating his position in the game, over a more harmonious loop breathing over the heartbeat the bass provides. Motivation continues with track 3, Malcolm In The Middle, more introspective raps are woven over the catchy combination of soulful sample and 808s. Track 4, though like it’s title is ‘Different’, however Phaze flowing menacingly over the eerie production delivers a current approach to his early style & sound. Though the tempo switches up on Oh What A Predicament, the sentiment remains, an aspirational number, celebrating hard work and dedication, lyrically uplifting, with a vengeance. Track 6, with it’s potent sample (that Max B fans will recognise), Phaze is able to create a song for the girls without the slightest conformity, it’s a rarity that he’s able to effortlessly paint into his discography. This is further proven with the very next track, Fatal Attraction, a deeper perspective and another example of his high level story-telling abilities. Just as you’re drifting away with the chimes, it’s back to business with $udbury Hill, continuing the ruthlessness of the intro over the upbeat production, with more confidence and authenticity, depicting the navigations through realities of life in London.

For the second edition, though the shade of green in the artwork is different, the quality of the project isn’t. Kicking off with the infectious Flirty, a melodic uptempo number, at this point it’s hard to even categorise the sound, especially as it transitions into the 2nd track, Shamima Begum, the very British and more boom-bap feeling, a realm he’s always been comfortable in, flowing nonchalantly but impactful, and that continues with Get Down, where we get LL Cool Phaze, far different to Track 4, the hard-hitting Perfect Flight Perfect Landing, another conceptual effort with an intensely focused Phaze (it’s to be noted that over all these varying tempos and sounds, he’s remained prominently consistent). The retrospective Kill Switch shines some light within, setting up for the heartfelt I Wish I Told You, You Could Fly, an ode to recent losses, although sad circumstances, the artistry to be vulnerable and omit that emotion is appreciated.

I understand why he split this into three, as it makes it easier for consumption and avoids a flood of music, which brings us to the first track, Deep Waters, another great choice to intro with (they serve as a spine for the trilogy overall). This project is starting to feel like an evolution of Hip-Hop, with tracks like Oops There It Is, a treble-heavy cut, providing the perfect platform for Phaze to emphasise over. It’s these polarities in production that really credit the sequencing, like Track 3, Higher Learning, A classic down-south sounding beat with the layered sample, and we already know tempo means nothing to Phaze, as he slaloms through the track. POS is another example of that abstract style we’re becoming familiar with, displaying a groovy flow over the spacey instrumental. Towards the latter end of the project and we get the theme music, Undertaker 99, it doesn’t initially stand out the way some of the previous ones might have, however, over the course of couple listens, it emerges as one of the better tracks, and nicely brings us to, New Shit, a call for things to come, though the last track, it signifies anything but the end.

One of the few real artists left, Phaze What once again delivers with this trilogy, a collation of experiences and emotions, with an assortment of flavours and a contrast of shades, ultimately a different shade of green.

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