ONE Fáris

“If I tatted tears, I’d be crying to my beard..”

For the majority, you heard him on More Life, many might remember his name being dropped by Drizzy in the attempts to declare a holiday upon his return from incarceration, on If You’re Reading This It’s Too Late. Either way, Baka, aka Not Nice is making quite the name for himself.

In September 2016 he had the underground wave, with the Murda Beatz produced Whip, followed by, Ya Ya (featuring Big Lean), fast forward to now, and he’s certainly got his biggest hit to date, with Live Up To My Name.

“I went to jail when they released Men In Black, when I came out Timberlake was bringing Sexy Back..”

It’s somewhat undeniable that French Montana and Swae Lee have the song of the summer with Unforgettable, but right behind that, especially for those in the know, is Baka’s LUTMN. With lines like, “she say I look like Usher when I’m trappin’ in the rain”, his authentic tone, cadence and greazy melody have helped transcend it to new heights.

“They don’t have a cure for all my pain, aka It’s Not Nice..and I live up to my name”

It’s already circulated globally on the strength of it’s own, being the anthem that it is, and now with news of him officially signing to OVO as an artist, it can only spur things further for this real one. The video is more a fly on the wall view than staged, and it works, featuring his OVO comrades and cameos from the likes of the Weeknd and Rae Sremmurd, this feel good anthem definitely deserves to do well, and doesn’t seem to be going away any time soon.