While More Life reigns supreme, with Drizzy shining more light on the similarities with the UK, don’t for once think that the sea of Canadian talent was drying up any time soon. Step up, the 6’s most slept on, Jimmy Prime, with his new EP, Bleeding Bull.
Jimmy has been dictating the sound from the underground for a couple years now, yet to make the deserved breakthrough, however, as he continues to develop (and with this effort), he’s most certainly moving closer.
Kicking things off with the Wondagurl produced Intro, it’s more of a cinematic opening credit, as he establishes the magnitude of the wave commencing.
“You know I’ma make it baby, trust me..that’s for certain, come and see the life..take a peak behind the curtains”
My Way must be what she saw behind those curtains, as “Jimavelli” paints the abstract picture, filled with foreign whips and high-end brands, in some ways, that is sprinkled throughout the project, as he emerges (in an almost sub-genre of Fashion-Rap) amongst the likes of A$AP Rocky and Lil Uzi Vert.
“Screamin’ the world is mine..”
As if the Prime boy visualising his desires in I Wanna, was to get closer to them, Jimmy raps from a higher plateau, more focused than ever it seems, as the project shares hints of vulnerability in an overall confident display.
“They can’t believe I did it on my own..”
As I said previously, Jimmy has been more influential to the “sound” than credited for, introducing many to the likes of Eric Dingus and recently Murda Beatz. Continuing the trend, we’re blessed with the production of Arthur Mcarthur, though a seasoned veteran, he may not be as known, ’til now. Contributing to My Way and Pisces, the latter being potentially the biggest track from the project.
Something for the peng Pisces ladies out there. The closest thing to a ‘love song’ you’ll find on the project, though more of a ‘Playa’s anthem’, as he asks her how she, “really feels..”.
“As she’s…Pisces, she’s pure..and that’s what I need”, He auto-croons before making the flow look effortless, “I’m stackin’ bands, I cannot chill..I need to see a mil, running’ up a cheque..the neimans look like track & field”. Full of quotables, with this EP he’s captured a moment, sonically pleasing and most definitely well mixed down. The transition throughout helps create a narrative, though each track could separately connect with people. Digital Money sees Jimmy link back up with Murda Beatz, this time on a laid-back vibe, as the young bleeding bull sings out, “Don’t you know I try, don’t you know how I, care so much..I die, need you by my side”. Another fan favourite and also the the first visual released, Gucci Denim, an ode to the money being his priority over bitches.
Continuing to stunt, this project is certainly a middle finger to anyone that hated on or didn’t believe in him, and it doesn’t stop with the last track, Moscow Mule. Proving Jimmy and Arthur Mcarthur really have a solid musical chemistry, definitely a good contrast of styles.
“Codeine dripping’ on my Christian Dior, I’m just tryna get my foot through the door..”
Bleeding Bull is a smart concept, it’s fun, easy-listening yet vastly musical, with depth in it’s seams, a variety of actual structures and patterns, flows and styles, tastefully encased in it’s luxury fabric, woven together as a well executed project.
As always a shout out to the people behind the project, but this time not just those behind the music, but the artwork and overall aesthetic of this art-piece of a project. No doubt Jimmy Prime is only just getting started, and expect more to come. Prime forever.