Tag Archives: Prime

Donnie – No Money No Funny

It’s not long until the world recognises the Prime boys and in this case, the talents of Donnie. Following up to Been Through and Running, the Canadian comes through this new vibe..

If you’ve been following Donnie for a while, or even if you’ve just heard the previous couple tracks, there is no doubt that money is the motive, as he looks to continue the run from last year (where he was racking up the plays with tracks like Pretty City, Heat ‘Em Up, Come Through and as part of the Full Circle gang), so with this Murda Beatz produced mid-tempo island vibe, Donnie gives us a similar concept to Running, as he sings, “Love don’t make no money”, he’s no stranger to catchy hooks and this is another one. Having really catered to the streets, records like these really offer more versatility, and you can imagine the girls singing along (in comparison to say..his verse on I Heard), “She always checking for my next style, snaked skinned belt like a reptile, I got all these stripes like a ref now..”, he sings with his signature flow.

In an era where so many just copy what is hot, it is rare to find acts creating their own sound that is sonically relevant, and the Prime boys have been doing just that. While Canada continues to pretty much dominate, for those expecting it to slow down, the Prime boys are basically the nitrous that will only push them further in the lead. If you’re feeling this, make sure you stay tuned, as there is definitely more to come from Donnie, and the rest of the gang.

Prime forever.

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Donnie – Running

The Prime boy drops a new money counting banger, with Running

With Prime’s frontman being underrated, you can imagine how it is for the rest of the clique, as Canada’s Quavo has been dominating for a while now, solo and on features (such as the Jimmy and Smoke Dawg collab, Humana), comes through with this new cut. A collaborative production effort from Richie Souf, Amir Jamm & 416 Small, the midtempo track with it’s layers sets the vibe for Donnie to run through the beat as he does with his money.  It’s a trap banger, with themes of the plug, fancy trips and thumbing through the money as he counts his profits up. Sung like a love song the way he emphasises with his tone, and it works, as it can easily be transitioned as such, the way it’s lyrically structured. Making a catchy song is one thing, continuously is another, and Donnie is no stranger to that.

Look out for more in the near future, as they Prime boys continue to build their fanbases, establish the brand and gain the accolades that their abilities deserve.

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Jimmy Prime – Moscow Mule

Enjoying a steady climb upon the (Murda Beatz produced) street cut Humana ft. Donnie & Smoke Dawg, with his 2017 EP, Bleeding Bull, Jimmy Prime follows up the Gucci Denim video with visuals for another underrated song, Moscow Mule.

Enjoying the fruits of his labour thus far, whilst out in Russia for a performance, the 6’s best kept secret took the opportunity to film the official video in Moscow itself. Utilising not only the name, but the scenery, but it’s unique architectural aesthetics for the laid-back track. Jimmy really made quiet the impression overseas, being tapped to model for a local brand as well as the video itself being directed by local director, Sergey Baloyan. He was able to capture Jimmy in his essence, not only showcasing Moscow but Jimmy Prime also, which some cinematic shots and good use of focus.

It’s another dope offering from the Canadian, who maintains his integrity as he pushes forward with his team that they entered with, rather than the quick jump as part of one of the elite acts’ developing rosters. It is frustrating to see his art being overlooked to such an extent, but the belief is there that it will pay dividends, the championship trophy tatt’ will all make sense in due time.

Prime Forever

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Jimmy Prime – Bleeding Bull EP

While More Life reigns supreme, with Drizzy shining more light on the similarities with the UK, don’t for once think that the sea of Canadian talent was drying up any time soon. Step up, the 6’s most slept on, Jimmy Prime, with his new EP, Bleeding Bull.

Jimmy has been dictating the sound from the underground for a couple years now, yet to make the deserved breakthrough, however, as he continues to develop (and with this effort), he’s most certainly moving closer.

Kicking things off with the Wondagurl produced Intro, it’s more of a cinematic opening credit, as he establishes the magnitude of the wave commencing.

“You know I’ma make it baby, trust me..that’s for certain, come and see the life..take a peak behind the curtains”

My Way must be what she saw behind those curtains, as “Jimavelli” paints the abstract picture, filled with foreign whips and high-end brands, in some ways, that is sprinkled throughout the project, as he emerges (in an almost sub-genre of Fashion-Rap) amongst the likes of A$AP Rocky and Lil Uzi Vert.

 “Screamin’ the world is mine..”

As if the Prime boy visualising his desires in I Wanna, was to get closer to them, Jimmy raps from a higher plateau, more focused than ever it seems, as the project shares hints of vulnerability in an overall confident display.

“They can’t believe I did it on my own..”

As I said previously, Jimmy has been more influential to the “sound” than credited for, introducing many to the likes of Eric Dingus and recently Murda Beatz. Continuing the trend, we’re blessed with the production of Arthur Mcarthur, though a seasoned veteran, he may not be as known, ’til now. Contributing to My Way and Pisces, the latter being potentially the biggest track from the project.

Something for the peng Pisces ladies out there. The closest thing to a ‘love song’ you’ll find on the project, though more of a ‘Playa’s anthem’, as he asks her how she, “really feels..”.

“As she’s…Pisces, she’s pure..and that’s what I need”, He auto-croons before making the flow look effortless, “I’m stackin’ bands, I cannot chill..I need to see a mil, running’ up a cheque..the neimans look like track & field”. Full of quotables, with this EP he’s captured a moment, sonically pleasing and most definitely well mixed down. The transition throughout helps create a narrative, though each track could separately connect with people. Digital Money sees Jimmy link back up with Murda Beatz, this time on a laid-back vibe, as the young bleeding bull sings out, “Don’t you know I try, don’t you know how I, care so much..I die, need you by my side”. Another fan favourite and also the the first visual released, Gucci Denim, an ode to the money being his priority over bitches.

Continuing to stunt, this project is certainly a middle finger to anyone that hated on or didn’t believe in him, and it doesn’t stop with the last track, Moscow Mule. Proving Jimmy and Arthur Mcarthur really have a solid musical chemistry, definitely a good contrast of styles.

“Codeine dripping’ on my Christian Dior, I’m just tryna get my foot through the door..”

Bleeding Bull is a smart concept, it’s fun, easy-listening yet vastly musical, with depth in it’s seams, a variety of actual structures and patterns, flows and styles, tastefully encased in it’s luxury fabric, woven together as a well executed project.

As always a shout out to the people behind the project, but this time not just those behind the music, but the artwork and overall aesthetic of this art-piece of a project. No doubt Jimmy Prime is only just getting started, and expect more to come. Prime forever.

bleedingbulltracklist

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“I don’t wanna waste no time, I wanna take what’s mine..” – Jimmy Prime

From his entry with Northside, the Canadian talent Jimmy Prime (formerly known as Jimmy Johnson) made his mark, not only establishing a sound with producer Eric Dingus, but then introducing his collective, Prime, on the squad anthem, I Heard. Not long after, he sonically experimented further, with core-favourites such as I Wanna, Red Ferrari, and the personal favourite, Winters End (which has been removed off the internet, for reasons unknown), and more. Proving he has an ear for hits, collaborating with producer Trapmoneybenny on the Block Boy project, before giving the people some new waves with the super-collective Full Circle, as well as with one of the producers to listen out for in 2017, Murda Beatz.

Despite being overlooked at times, the Prime boys have proved to be a force, with each individual bringing their own styles to the table, from the young superstar Jay Whiss, to Donnie, they have been consistent with quality, including visuals, with the assistance of their in-house director, Tristan Prime.

Having recently featured on the Murda Beatz banger Drop Out, he returns, with the aid of Donnie, and another Canadian up and comer, Halal Gang’s Smoke Dawg, for the infectious, Humana.

Murda Beatz showing no signs of slowing down with the hits, once again providing a wavy composition with the hard-hitting beat, allowing Canada’s Quavo, Donnie, to give you that catchy hook, “I’ma take addy tonight, might fuck a baddie tonight, humana humana..”, with his distinct tone and unique style. It provides the perfect balance between Jimmy and Smoke’s verses, as they effortlessly stunt. It is a similar feel to the Full Circle joints, but that’s hardly a bad thing.

Shout out to Halal Gang (Ahwoolay!), who recently tore it up here in the UK, with a sold out show. Definitely be on the look out for more from the Prime boys, as they continue to establish their wave globally, and rightfully so. Big up Jermaine, D’Boy, Koba, Scotty and everyone helping the vision come to fruition.

Prime forever.

 

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