Tag Archives: Donnie

Prime Boys – Tinted

For some years now, I’ve been singing the praises of Jimmy Prime, Donnie and Jay Whiss, the trio collectively known as Prime Boys. With every review, I find myself referring to them as, “the 6’s best kept secret”, due to the fact that they have consistently put out some of the highest quality of music and visuals, yet tend to be overlooked. Despite their lack of commercial success, talent can only be denied for so long and as they steadily rise up the underground, they return with Tinted.

Tinted sees the trio link up with longtime collaborator Murda Beatz, as they bring you into their lives, as they do it big, living life in the fast lane on that money chase and avoiding the hate that comes with it. The hustle-centric anthem kicks off with Jimmy at his braggadocios best, dominating from the get go with his varying and catchy flow, he sets the tempo with lines like, “Saks Fifth…run it up for practice, Cos’ I can’t bring this money to the casket..”. Donnie steps up for the second verse, with that aggressive drawl, as he skates on the beat, and might have one of my favourite verses (if not lines) with, “They trying their hardest to find me, trying their hardest to line me, Prime Boys like the Isleys, all of this moneys contagious, we doing shit for the ages.. “. I’ve previously described abstract rapper Donnie as Canada’s Quavo, with his unique sound and versatile style as influential on verses as it is with the hooks, and as much as I don’t want to do the comparisons, together, the Prime Boys could be seen as the Migos, more so for their chemistry, the unity between them, their flare for fashion and individual abilities, which combined make for great music. One of the more traditional rappers of the group, Jay Whiss adds to his dope hook with yet another strong verse, from the flexing, “moved to the burbs…I see horses out my window, like the time my wrist glow..”, to the darker, “Man I lost so many people…I stopped keeping count, luckily these pills help me even out, Whiss is getting money..guess the secrets out, and I got a couple shooters that I keep around”. 

One of the reasons I rate them highly is their production value, matching the levels of quality of the songs, Tinted, rather than the regular videos we’re often used to, continues along the cinematic lines which I’m accustomed to from them, as these (literally) icy visuals have them whizzing their quad bikes through the ice, balanced with the separate black and white backdrops (sporting their Prime merch), down to the escalade blown up at the end. Where many may have appeared bitter or even given up, with the help of the team (the members behind the scenes) altogether, Prime Boys continue to make waves and grow on their own terms, establishing themselves not just as some of the best talent in Canada, but globally.

Click the artwork below to view their official site, a hub for not just Prime but a curation of all things cool.

 

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Click artwork to visit official site

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Donnie – No Money No Funny

It’s not long until the world recognises the Prime boys and in this case, the talents of Donnie. Following up to Been Through and Running, the Canadian comes through this new vibe..

If you’ve been following Donnie for a while, or even if you’ve just heard the previous couple tracks, there is no doubt that money is the motive, as he looks to continue the run from last year (where he was racking up the plays with tracks like Pretty City, Heat ‘Em Up, Come Through and as part of the Full Circle gang), so with this Murda Beatz produced mid-tempo island vibe, Donnie gives us a similar concept to Running, as he sings, “Love don’t make no money”, he’s no stranger to catchy hooks and this is another one. Having really catered to the streets, records like these really offer more versatility, and you can imagine the girls singing along (in comparison to say..his verse on I Heard), “She always checking for my next style, snaked skinned belt like a reptile, I got all these stripes like a ref now..”, he sings with his signature flow.

In an era where so many just copy what is hot, it is rare to find acts creating their own sound that is sonically relevant, and the Prime boys have been doing just that. While Canada continues to pretty much dominate, for those expecting it to slow down, the Prime boys are basically the nitrous that will only push them further in the lead. If you’re feeling this, make sure you stay tuned, as there is definitely more to come from Donnie, and the rest of the gang.

Prime forever.

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Donnie – Running

The Prime boy drops a new money counting banger, with Running

With Prime’s frontman being underrated, you can imagine how it is for the rest of the clique, as Canada’s Quavo has been dominating for a while now, solo and on features (such as the Jimmy and Smoke Dawg collab, Humana), comes through with this new cut. A collaborative production effort from Richie Souf, Amir Jamm & 416 Small, the midtempo track with it’s layers sets the vibe for Donnie to run through the beat as he does with his money.  It’s a trap banger, with themes of the plug, fancy trips and thumbing through the money as he counts his profits up. Sung like a love song the way he emphasises with his tone, and it works, as it can easily be transitioned as such, the way it’s lyrically structured. Making a catchy song is one thing, continuously is another, and Donnie is no stranger to that.

Look out for more in the near future, as they Prime boys continue to build their fanbases, establish the brand and gain the accolades that their abilities deserve.

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“I don’t wanna waste no time, I wanna take what’s mine..” – Jimmy Prime

From his entry with Northside, the Canadian talent Jimmy Prime (formerly known as Jimmy Johnson) made his mark, not only establishing a sound with producer Eric Dingus, but then introducing his collective, Prime, on the squad anthem, I Heard. Not long after, he sonically experimented further, with core-favourites such as I Wanna, Red Ferrari, and the personal favourite, Winters End (which has been removed off the internet, for reasons unknown), and more. Proving he has an ear for hits, collaborating with producer Trapmoneybenny on the Block Boy project, before giving the people some new waves with the super-collective Full Circle, as well as with one of the producers to listen out for in 2017, Murda Beatz.

Despite being overlooked at times, the Prime boys have proved to be a force, with each individual bringing their own styles to the table, from the young superstar Jay Whiss, to Donnie, they have been consistent with quality, including visuals, with the assistance of their in-house director, Tristan Prime.

Having recently featured on the Murda Beatz banger Drop Out, he returns, with the aid of Donnie, and another Canadian up and comer, Halal Gang’s Smoke Dawg, for the infectious, Humana.

Murda Beatz showing no signs of slowing down with the hits, once again providing a wavy composition with the hard-hitting beat, allowing Canada’s Quavo, Donnie, to give you that catchy hook, “I’ma take addy tonight, might fuck a baddie tonight, humana humana..”, with his distinct tone and unique style. It provides the perfect balance between Jimmy and Smoke’s verses, as they effortlessly stunt. It is a similar feel to the Full Circle joints, but that’s hardly a bad thing.

Shout out to Halal Gang (Ahwoolay!), who recently tore it up here in the UK, with a sold out show. Definitely be on the look out for more from the Prime boys, as they continue to establish their wave globally, and rightfully so. Big up Jermaine, D’Boy, Koba, Scotty and everyone helping the vision come to fruition.

Prime forever.

 

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