The original has been around for a while, taken from Jamie Foxx’s new album ‘Intuition’, it is a good song but it had no real buzz, so what better than to get the most talked about artist of the moment on the track and release it as a single. Enter Drake, the Toronto born actor turned rapper has a surreal hype surrounding him, with major labels locked into a bidding war for his signature, Jay-Z referred to his So Far Gone mixtape as the best of all time, Kanye West is directing his new video, he is part of Lil’ Wayne’s Young Money, he has already worked with Jay and will feature on Mary J Blige’s new single, so it is fair to say that Drake is pretty much the hottest rapper at the moment.
With all that weight on his shoulders, Drake displays his confidence, knowing why he has been asked to feature on the track and he does not disappoint, concept, flow and lyrics, adding the singing into his verse, it is a trademark Drake verse and like the others, it is a good one.
I like the concept, it has been done before by the likes of R. Kelly (2nd Kelly) and Usher (Dot Com), but none the less, it does not interfere with Digital Girl, it grows on you the more you hear it, it is a really good collaboration.
Kanye West has gone from soulful Hip-Hop producer to Global Superstar, there are a few artists in the world of his caliber, so a clever, witty rhyme with a catchy flow are expected, Kanye’s verse is a good, I like the beat change, it pretty much is the peak of the song, his verse is a good balance with Drake’s, it fuses nicely as The Dream and Jamie Foxx take up the singing duties, to have four stars on one track does not always guarantee a hit but I think Jamie Foxx has one with this effort.
I like the beat change when for Kanye’s verse, it is the peak of the song, now is that a statement in itself that Drake is still no Kanye West, either way, it adds a whole new element to the track, it takes the track to a new level even. The video, although not unique or a real representation of the song, still manages to come off well, it reminded me of Hype William’s video for Lloyd – Girls Around The World ft. Lil’ Wayne, however, at one point the girls do look a bit virtual and such a small touch as that really makes a big difference. I like the idea of four superstars on one track, it has a momentous feel to it, Digital Girl is like the R&B version of Swagger Like Us. Over all it was always a good track, the video is not as good as it could have been, towards the end you see Jamie Foxx and Dream enjoying the track whilst Kanye West and Drake fade into the background.