The UK’s favourite Trio celebrate their platinum success with what can only be described as another ‘anthem’.
From Camden to California, amidst news of Ndubz signing to a major label to be launched stateside (another step in their plans for Global dominance), this track comes a treat for new and old fans alike, featuring Boy Better Know’s Skepta, who recently celebrated a top 20 chart position (as an independant artist) with his single ‘Bad Boy’.
‘Na Na’, is a up-tempo record blending the raw street sound and commercial glitter that Ndubz have been so successful at creating thus far, with the added feature of the BBK General, this UK combo has found itself on heavy rotation on TV.
For me, the record justifies many statements which I have made in the past, for example, highlighting Dappy as more than just a ‘rapper’, his self belief, enthusiasm and attitude itself forms his character which he so easily yet smartly converts into his music, many take it as a gimmick, however, his success silences any notion, along with Tulisa who like Dappy is creating her own presence within the industry as well as Fazer, who i believe is holding back and many are yet to see what he is capable of.
Skepta has been delivering some exciting music of late with his take on commercial music, offering the classic underground delivery we as an audience are accustomed to fused with a more polished sounding production, his feature therefore adds depth and even an extra excitement to the track itself as the self proclaimed ‘Microphone Champion’ is let loose to do damage on the beat.
Having seen the rise from humble begginnings and watching the consistency and dedication both Ndubz & BBK have put in, one can only feel proud and wish them even more success.