Despite his major success, Ty Dolla $ign is still not as praised as I believe he deserves. The man behind some of your favourite songs (Chris Brown – Loyal, for one), he has maintained his relevancy through an onslaught of features and appearances, albeit with two studio albums under his belt, unfortunately they had not connected as well as his mixtapes. Campaign was a step forward from his debut Free TC, however it was his Beach House series which really raised his profile, and so fittingly the third instalment to the series is set to be his third album also.
Maybe there is a disconnect between the mixtapes and the albums, we’re aware of the various constraints that can occur, which can affect the music, but this move clearly highlights what to expect, and with the unveiling of this new single, it might just be the album we’ve been waiting to hear from him.
Produced by longtime friend and collaborator, DJ Mustard, with the Peabo Bryson – Feel The Fire sample, which you may recognise from The Game’s (Drizzy featured) track 100. it’s not anything spectacular, but it’s definitely fitting to the Beach House collection, and serves as a good introductory single for the album. Now, I do not think this is the best we have got from Ty, in some ways, I wish it did not have the features, but commercially the inclusion of The Dream adds a particular contrast to the record, not to mention the compliment of singing alongside a fellow singer/songwriter of such high acclaim. Weezy F Baby does what we’ve come to expect, for some reason however, (not taking anything away from the song) it does sound like an old record out the stash, but it could just be that I’ve become so expectant of Ty to innovate (like his Ed Sheeran interlude) or maybe I just really want to hear the song Wiz has been previewing on Social Media.
The visuals are crisp and add some depth that the single might have lacked, amongst the cameos from Sevyn Streeter, YG, Jeremih & Trae Tha Truth, it’s always great to see Weezy, with his Lollipop-esque mirror performance, there are tones of seriousness, as what is depicted as a young Ty, sat on the stairs, as a domestic audio is played over, it does open up some narrative and for me at least makes the song (and it’s visuals) stronger.
I’m definitely going to listen to it more, as Love U Better will gain momentum on radio, hopefully it picks up on this side too, and will for sure play it’s part in setting up for the release of Beach House 3.