As his previous release Body 2 Body was in rotation, it was circulating (amongst those in the know) that Bigz had an even bigger banger in the stash. Couple months later, few teasers emerged and interest grew further, well that wait ends, as he finally drops it, along with the visuals..
“This year I’m tryna get mainstream money”, it’s quite the ascension already, since inking his major deal (under the alias Wavy Boy Smith) with Island Records. Featuring a more Afrobeat sound, though it’s natural to him as he pulls from his Nigerian roots, blended with his British heritage, creating a reformed version of what we’re used to from him already. Aside from the simple yet effective production, put together by one of the more underrated behind the boards, Ayo Beatz, who proves his versatility, with the choice of instrumentation and sounds, that much like Bigz’s vocals, are a fuse of cultures, it’s obviously catchy. As much as the chorus may captivate, I like that he chose to continue to rap for the verses, because it’s not difficult for him in the slightest to sing throughout, so it’s good sign of integrity. The strongest point however, is it’s relation (to the people), it’s less about having it and more so obtaining, so while he’s putting it out there in the universe, the momentum behind the song is a positive one, as we all share the desire.
“We go chop too much money this year”.
It’s already been picked up by some playlists, and with summer approaching, this song looks set to be in many more, finding itself in rotation, as it clearly possesses that feel. The fact that in under 3 days, This Year has already surpassed the views his previous video garnered in 3 months, a clear incite into it’s impact already.
The video represents the feel of the song, it’s lighthearted appeal is strengthened with the comedic intro, featuring the inspirational Mr Oshodi and his fast growing Food Junkee stand, it’s a dope piece of marketing that fits and provides balance to the visual. Featuring cameos from the likes of Mercston and long-time affiliates SAS (Mega & Mayhem), altogether just having fun and like the track, has that contagious feel-good factor.
It’s a great start for Bigz (who has been in the game well before there was really any structure), getting his just dues, and with his forthcoming project considered to be of a similar vibe to these recent releases, there is a new found anticipation (and curiosity) brewing for the Flygerian and what’s next to come.