Ruff Sqwad’s Rapid has dominated the scene with consistant hits as a producer (as well as producing and featuring on Tinchy Stryder’s Catch 22 album), now he takes it to another level, stepping forward as an artist, presenting Rapid – GO:
GO is the first single taken from his forthcoming album, one of the most hard working musicians, Rapid juggles his career in music alongside a University course as he is currently studying towards a degree, so it is safe to assume that he is focused and determined, the single shows that, not only through his lyrics which are clever and simple to absorb at the same time, the record is inspirational and the choice of instruments and sounds really provide the emphasis for such a feeling. Rapid’s productions are famous for their ‘snares’ and ‘kicks’, the drum patterns are always moving and perfectly placed over a foundation of bass, GO is no different, it is the ideal instrumental for Rapid to introduce himself to a larger demographic.
The video is entertaining with shades of humour, it matches the sound with its raw yet mainstream compatability, directed by Luke Biggins, who uses a range of camera angles edited precisely to the track, this creates the intense feel, you just find yourself engulfed into the entire production. Quality based, this track and video deserves mainstream recognition, radio spins and TV play too. A great effort from the multi-talented artist who despite his success and recognition still remains humble and thankful, this may be the first you’ll hear from him but it certainly will not be the last.