Diddy is a marketing genius, that is all I can say, he knows how to create something and more so how to deliver it to his particular audience of choice, this to most will sound like a typical diddy sample, to others it will be a wacky new pop cut from Bad Boy, however, this is a genre-merging R&B/pop/rap combo, it has soul, it has swagger (do we even still use that word?), Diddy has his style of music, his last album ‘Press Play’ displayed elements of what we have come to expect from him..from back when he was known as Puff Daddy.
As for this song, I actually like it, I think its cool, that is who it was made for, that ‘cool kids’ demographic, it is not a classic, or a musical masterpiece, it is just a feel-good record that I can see a lot of people moving to, simple as, its a nice contrast from the more sombre ‘Angels’, the beat takes time to adjust to I feel, but if you just give it a chance, you will find yourself nodding your head, ex-Danity Kane member Dawn has been given a bigger platform to perform on and she’s making the most of it, her vocals have something about it, its unique, not the strongest but still captivating, similar to an early Keri Hilson, either way all together this has ‘Hit’ written all over it, if not in the UK, then most definitely it will continues to gain more and more spins across America.. whilst I look forward to hearing the whole album.
"Its that Dirty Money!"
ONE Fáris 