Tag Archives: Canada

PartyNextDoor – P4

It’s no coincidence that the state of R&B was in question during Party’s recent hiatus, and as more of his offspring appear, despite no new music since 2020’s Partymobile, his influence remains, and as more low quality attempts continued, it was only a matter of time until the real returned to restore order, with the highly anticipated fourth instalment to his now classic self-titled series.

The demand for new PartyNextDoor music was always there, and late 2023 waters were tested with singles Her Old Friends and Resentment appearing before the official album announcement/roll out. Whilst fans jumped at new PND, it was evident that a project was needed, and when it was announced that it was ‘P4’, anticipation rocketed.

Couple festival appearances served as a reminder of his position as one of the premier musicians, also highlighting his intent to be back outside, reinvigorating the classics and revelling in the prolepsis.

The final single before the album’s release was Real Woman, and while the more potent of the singles, an artist of Party’s magnitude could’ve easily just dropped this album with no promo and I believe it wouldn’t have been any less successful. Then there’s the artwork unveiling, provocative, it did what was required of it, though initially dubious of the choice, you trust the artist’s reasoning and ultimately it signified grown and sexy, a sure reflection of the music to follow.

After almost a minute of firework infused ambience, he croons, “Take off your clothes..”, the opening line sets the tone, aligns the artwork and the movie begins. Off rip it’s quirky quotables delivered in innovative harmonies. Track 2, a previously teased snippet, didn’t fail, with it’s unorthodox DMX sample, Lose My Mind adds to a strong start. Stuck In My Ways, whilst slowing tempo, offers that vulnerability missing from today’s music, the personal outro/interludes provide that personal touch, encompassed throughout the journey of the album. Track 4, Cheers, naturally adds to an organic playlist of party vibes, and maintains his distinct penmanship, “Tamia, Tamia, officially missing me..”, it’s those cultural nuances that can’t be replicated. Complete with the interlude of his girl getting on his case, which perfectly segues into Make It To The Morning, another track that shouldn’t be as catchy as it is, well crafted, another solid example of the male accountability wrapped in charm that’s scarce of late. Track 6, “Ever since I copped you all that ice, you got no chill..”, No Chill, and the previous single, Her Old Friends, both showcase different skillsets in style and cadence despite being similar tempos, which, in addition to The Retreat interlude, perfectly sets up the secret summer smash he’s had in the tuck, For Certain. That entire transition took me by surprise and that’s what you ultimately expect from a PND project. For Certain, the afrobeats sound with the right level of bass and hi-hats to deliver a blend of raw yet clean sound, it’s a progressive step from the man responsible for some of the biggest hits from your favourites, and really might not have fulfilled it’s potential with a combination of behind the scenes industry manoeuvrings and a particular rap feud that shifted momentum. But back to what matters, the music, and Party doubles down on his antics with Sorry, But I’m Back Outside, the aptly titled slow jam sonically leans to the grown side of things, with more lines you can expect to belt out like, “I shouldn’t even be outside, I got somebody inside waiting on me..”. Credit again to the sequencing of this project, with the overwhelming outro, that introduces another single, Real Woman. The song was quality when it first appeared, however it’s amplified within the album, though not the last song, it does feel like the climax of the album, with the necessary A Mother’s Prayer (Interlude), the more personal Family, and the single Resentment serving as the curtain closer of what is, another quality body of music, even beyond R&B, the roll out makes sense as it’s another masterpiece in the discography, now etched in history, once again raising the bar and reinstating his position as one of the leading artists today.

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Whatever The Fuck This Is – Volume 1

“Some sort of visual magazine, featuring some talented people.”

A new non-narrative visual magazine, blending all sorts, inspiration, music, artists and skaters to check for. Volume 1, out now! Check it out, hopefully you fuck with it, if so, Subscribe to the channel and all that good stuff.

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Prime Boys – Tinted

For some years now, I’ve been singing the praises of Jimmy Prime, Donnie and Jay Whiss, the trio collectively known as Prime Boys. With every review, I find myself referring to them as, “the 6’s best kept secret”, due to the fact that they have consistently put out some of the highest quality of music and visuals, yet tend to be overlooked. Despite their lack of commercial success, talent can only be denied for so long and as they steadily rise up the underground, they return with Tinted.

Tinted sees the trio link up with longtime collaborator Murda Beatz, as they bring you into their lives, as they do it big, living life in the fast lane on that money chase and avoiding the hate that comes with it. The hustle-centric anthem kicks off with Jimmy at his braggadocios best, dominating from the get go with his varying and catchy flow, he sets the tempo with lines like, “Saks Fifth…run it up for practice, Cos’ I can’t bring this money to the casket..”. Donnie steps up for the second verse, with that aggressive drawl, as he skates on the beat, and might have one of my favourite verses (if not lines) with, “They trying their hardest to find me, trying their hardest to line me, Prime Boys like the Isleys, all of this moneys contagious, we doing shit for the ages.. “. I’ve previously described abstract rapper Donnie as Canada’s Quavo, with his unique sound and versatile style as influential on verses as it is with the hooks, and as much as I don’t want to do the comparisons, together, the Prime Boys could be seen as the Migos, more so for their chemistry, the unity between them, their flare for fashion and individual abilities, which combined make for great music. One of the more traditional rappers of the group, Jay Whiss adds to his dope hook with yet another strong verse, from the flexing, “moved to the burbs…I see horses out my window, like the time my wrist glow..”, to the darker, “Man I lost so many people…I stopped keeping count, luckily these pills help me even out, Whiss is getting money..guess the secrets out, and I got a couple shooters that I keep around”. 

One of the reasons I rate them highly is their production value, matching the levels of quality of the songs, Tinted, rather than the regular videos we’re often used to, continues along the cinematic lines which I’m accustomed to from them, as these (literally) icy visuals have them whizzing their quad bikes through the ice, balanced with the separate black and white backdrops (sporting their Prime merch), down to the escalade blown up at the end. Where many may have appeared bitter or even given up, with the help of the team (the members behind the scenes) altogether, Prime Boys continue to make waves and grow on their own terms, establishing themselves not just as some of the best talent in Canada, but globally.

Click the artwork below to view their official site, a hub for not just Prime but a curation of all things cool.

 

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Click artwork to visit official site

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“I don’t wanna waste no time, I wanna take what’s mine..” – Jimmy Prime

From his entry with Northside, the Canadian talent Jimmy Prime (formerly known as Jimmy Johnson) made his mark, not only establishing a sound with producer Eric Dingus, but then introducing his collective, Prime, on the squad anthem, I Heard. Not long after, he sonically experimented further, with core-favourites such as I Wanna, Red Ferrari, and the personal favourite, Winters End (which has been removed off the internet, for reasons unknown), and more. Proving he has an ear for hits, collaborating with producer Trapmoneybenny on the Block Boy project, before giving the people some new waves with the super-collective Full Circle, as well as with one of the producers to listen out for in 2017, Murda Beatz.

Despite being overlooked at times, the Prime boys have proved to be a force, with each individual bringing their own styles to the table, from the young superstar Jay Whiss, to Donnie, they have been consistent with quality, including visuals, with the assistance of their in-house director, Tristan Prime.

Having recently featured on the Murda Beatz banger Drop Out, he returns, with the aid of Donnie, and another Canadian up and comer, Halal Gang’s Smoke Dawg, for the infectious, Humana.

Murda Beatz showing no signs of slowing down with the hits, once again providing a wavy composition with the hard-hitting beat, allowing Canada’s Quavo, Donnie, to give you that catchy hook, “I’ma take addy tonight, might fuck a baddie tonight, humana humana..”, with his distinct tone and unique style. It provides the perfect balance between Jimmy and Smoke’s verses, as they effortlessly stunt. It is a similar feel to the Full Circle joints, but that’s hardly a bad thing.

Shout out to Halal Gang (Ahwoolay!), who recently tore it up here in the UK, with a sold out show. Definitely be on the look out for more from the Prime boys, as they continue to establish their wave globally, and rightfully so. Big up Jermaine, D’Boy, Koba, Scotty and everyone helping the vision come to fruition.

Prime forever.

 

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