I heard this a while ago and I let my expectations get the better of me, so the song itself did not impress me, at the time I thought it was a weak effort with big features, without sounding so critical (though I am) I just felt that they could have created something better, however, I left the song for a while, let the hype settle a bit and the other day I was listening to Tim Westwood’s show and he played this and it stood out among the commercial saturated BS that currently floods our airwaves.
I think it is easier for Jay-Z to make original music because he has cemented his name within Hip-Hop and Music as a whole. Even he has admitted having to ‘dumb’ his lyrics down, so he understands how hard it is to satisfy and be successful commercially, surely as the once President of DefJam records he understands how hard it is for an artist to get a deal, there are those that make music for the love and they’re the successful ones but then when an outsider sees Pharrell Williams rise to stardom creating beats using digital sounds, songs that as a listener he likes, he will follow that, so it is expected, just like with fashion, you see Kanye Wear a pair of glasses..millions rush out to get the same pair, yet you criticize them and want them to be creative, even though you cash in on dictating their lifestyle, maybe if those that create ‘Real’ music are offered the chances that their talents deserve rather than seeing it handed over to someone who label execs beleive will gain major sex appeal from the opposite gender, and people will follow and support them equalling into good profit.
Back to the song, Produced by Kanye West, Run This Town is a powerful stage for the three artists (each successful in their own right), the only person that could have made this anymore powerful would be Beyonce in place of Rihanna. Kanye compiles the heavy drums with the edgy guitar nicely, it sounds raw yet clear, I hope Drake makes his version of this as I reckon he would do the beat justice. Taken from Jay-Z’s highly anticipated album ‘BLUEPRINT 3’ (completing the Blueprint trilogy), the first Blueprint is considered a classic so Jay had a lot to do in order to top it. After releasing DOA (Death of Autotune) he managed to create quite the buzz, Run This Town brings the buzz surrounding Jay-Z towards his coming album (perfect marketing), I still believe that both Jay and Mr West’s verses could have been better, yet it’s obvious that Jay-Z had audiences in mind, the catchy flow does what it is meant to, you cannot help but to rap along, Kanye West dissapointed me, the verse is good but that is the problem, maybe it will grow on me after a few more listens but I wanted to hear that out of this world ‘did he actually say that’ rhyme, Rihanna’s voice does fit the song, would have been good to hear a short verse or even bridge from her, as it becomes repetetive and boring after a while.
Run This Town is a good song, I just feel that it could be so much better, I’m looking forward to the video, hopefully the visuals can sway me to like it more, until then it is a raw commercial track, the only negative really is that it becomes repetative and boring (mainly due to Rihanna’s part), besides that it is not bad (I will be annoyed if it gains major rotation on UK Radio and TV instead of some of the better homegrown tracks and videos that should be played)
Look out for the review when the video is released
7/10 [It’s almost an 8]
Kanye West, Rihanna and Jay-Z on the set of the video for Run This Town